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Introduction to Search Engine Optimization

January 31 @ 10:00 am - 12:00 pm

Learn the answers to the these questions: What is SEO, and how does it help? What do I need to know? Should I do it myself or outsource? Alexis will define SEO and explain its benefits. She will also provide five key things that you need to know. She will discuss whether you can do it yourself, explain outsourcing options and address:

  • Definition of search engine optimization; Basic understanding to how search engines work; How people interact with search engines and why that matters;  Why SEO is necessary;  How it helps your business
  • Main differences between on-page and off-page SEO; On-page SEO-friendly design (meta tags, etc.); Off-page SEO best practices (backlinks, citations, social profiles, content creation); Top tools to use to help manage your SEO;  How to monitor and track your results
  • Should You DIY or Outsource;  What is your bandwidth;  What is the scope and how will it get done; How much time, what tools will you need, and what are the added expenses;  How to find and interview SEO experts

  Speaker: Alexis Mintz

Alexis is the Co-Founder of Get More Reviews and has spent her career empowering local business owners with the latest digital tools to gain and retain customers.  Alexis began her career in healthcare administration, working inside local healthcare businesses in Operations and Marketing roles.  After relocating to Austin, Alexis joined a local startup, RxWiki (now called Digital Pharmacist), and launched its Digital Pharmacist Program, growing the business to over 1,500 community pharmacies nationwide.  As Co-founder of Get More Reviews, Alexis continues to educate and serve local business owners with a focus on reputation marketing and review management solutions.


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